Over the last few years, video production in Singapore has gone through a flurry of changes. As business, marketers and creators keep changing their ways to develop with the technology developing more rapidly as we go with the trend of how discipline changes consumer behavior, such trends come up to run the race in the competitive market. The demand for high quality video content in Singapore is at an all-time high as the country builds up as a digital hub.
Video production in Singapore is picking up fresh and innovative techniques that cut into look and feel of video production for corporate videos to the increasingly popular clips of social media.
Thus, in this article, we will look at the latest trends that are defining the industry nowadays.
The Rise of Vertical Videos for Social Media
Among some of the most popular video production trends in Singapore, vertical videos are becoming increasingly popular, especially given their use in mobile platforms. Social media apps such as Instagram, TikTok, Snapchat have all risen and the percentage people consume content on mobile devices is at an all-time high.
As it shifts vertical, this is perfectly catered for by vertical videos, which provide the best possible viewing experience for users. As a matter of fact, social media platforms are really trying to make the content creators and businesses, especially, work in a vertical format that is the quickest way to interact with the audience now.
It has caused production teams in Singapore to rethink the video shooting and editing process. Filmmakers have improved the way that vertical video content is high-quality, dynamic and customized for different platforms. And vertical video production is a big part of the strategy your business needs to be involved with when you’re trying to engage audiences in Singapore, whether on for Instagram stories, or TikTOk challenges.
4K and Beyond: Pushing the Boundaries of Quality
Today, the fad of high-definition is long gone. It is now expected from video production in Singapore. With 4K content getting more inexpensive and available, nowadays, most video production companies are using 4K filming techniques, and they produce videos with crisp, clear and leading quality. Whatever setting whether it be corporate advertisement, music video, or movies, 4K is now the industry standard and more creative are trying their luck with 6K and even 8K resolution.
For visual excellence, there is a growing demand and this is directly responsible for the move toward ultra high-definition video. With screens becoming larger and more people acquiring 4K TVs, businesses in Singapore are making use of superior quality videos to differentiate from rivals. 4K video production might sound complicated but it is a good way to engage more viewers both for online ads or corporate branding because it provides a more engaging experience that’s hard to miss.
360-Degree Videos and Virtual Reality (VR)
The other trend in video production in Singapore is the use of 360 degree videos and virtual reality (VR). With the rise and advancement of technology for the development of immersive content, businesses and content developers are also seeking opportunities to delight the audience with new ways of engagement with the interactivity done on a whole new level, 360 degree videos are particularly ideal for VR experiences because of the engagements that it offers the viewers.
The VR and 360-degree videos are being used to revolutionize a variety of industries in Singapore, including real estate, tourism and education. To make an example for this, 360 degree videos are also being used by real estate agencies in offering virtual property tours and tourism companies for offering virtual tours of destinations. That level of immersion is the reason it’s an appealing option for companies who want to leave an impact with their content.
AI and Automation in Video Editing
So far, we have been seeing that Artificial Intelligence (AI) slowly but surely is influencing the video production industry in Singapore. Automation in video editing is one of the ways for AI to transform the industry.
As is increasingly seen in software where there is special and automated capability to edit and organize footage, production teams can save precious time spent on the task of managing footage, and start focusing on things creative video production. The best clips are even identified by AI powered tools, unnecessary parts are cut off, and edits are suggested based on the style and tone of the video.
Following on from this, automation has helped businesses in Singapore to reduce time and costs normally required in video production, greatly streamlining the process. As a result, it opens the door for faster turnaround of content – the sort of thing that’s critical in today’s high speed digital world where content updates happen often.
Live Streaming for Real-Time Engagement
In recent years, live streaming has become very popular, and it has no exception in Singapore. The good side of live streaming is mostly used for product launch, corporate events, or social media interaction to connect with their audience instantly. Live video content continues to trend ever upward, and it is apparent the live streaming movement isn’t going anywhere anytime soon.
In Singapore, live streaming powers the needs of businesses across various sectors, whether it is live webinar, streaming live events (concerts, conferences etc) or many more. In the recent years, the live in real time broadcast has become a norm on platforms such as Facebook Live, YouTube Live and Instagram Live which have made it easier and possible for content creators to broadcast, engaging with the audience directly.
Live streaming is beautiful because it enables a real and unfiltered connection between the brand and the audience and it can let you establish higher level of trust and loyalty.
Drone Footage for a Cinematic Touch
The advent of drones has been groundbreaking for filmmakers in Singapore as they can now get all the stunning footage from the skies. But with drones, the cinematic shots would have been impossible without them.
Some argue that drone footage is simply better video overall, and others just fancy the way it lets Singapore’s skyline get viewed from above, or filming great action shots above eye level.
Specially drone footage is also considered as used in real estate videos, tourism promotions, corporate videos, etc. This is an excellent way to feature large scale events, properties or locations from the perspective of a bird’s eye.
Being a creative video production house in Singapore, we have seen how video production in the city has rapidly become dynamic, creative and visually impressive with the improvement of drone technology.
Conclusion
As new technologies and trends circulate in the world of video production in Singapore, there is always a need for continuing training and learning to keep up with the changes in the market. Only in the industry where the boundaries of creativity and the innovation are pushed out of the sky with the rise of vertical videos, the use of drones, AI, and live streaming.
Embracing the latest trends helps businesses to deliver content that is not only a good magnet of their audience but one that gets the results as well. Naturally, video production in Singapore does not solely involve producing content that appears visually appealing but narrative video production that piques the interest of audiences.